Battlefield Labs: Pre-Alpha Playtesting and EA's Studio Strategy
Introduction
Despite the absence of an official name, release date, or trailer, EA has launched Battlefield Labs, a playtesting initiative offering access to a pre-alpha version of the upcoming Battlefield installment.
Battlefield Labs
Registrations are currently open for Battlefield Labs participants, who will engage in gameplay in the coming weeks and months. The program aims to gather feedback on the game's core elements, including combat, destruction, vehicles, and weapons.
Pre-Alpha Gameplay
A brief gameplay clip released with the Battlefield Labs announcement showcases soldiers traversing an urban environment. The graphics resemble Battlefield 3, with realistic destruction mechanics.
Emulating Battlefield 3 and 4
Battlefield series head, Vince Zampella, has hinted that the next installment will draw inspiration from the critically acclaimed Battlefield 3 and 4. This aligns with the pre-alpha gameplay, which features modern combat and weapons.
Battlefield Studios
EA has introduced Battlefield Studios, an umbrella brand representing the four studios involved in the franchise:
* DICE: Multiplayer and core systems
* EA Motive: Multiplayer maps and singleplayer missions
* Criterion: Singleplayer campaign
* Ripple Effect: Unspecified "new experience" (potentially a battle royale or persistent open world mode)
Call of Duty Comparison
EA's multi-studio approach mirrors Call of Duty's recent strategy, with each studio specializing in specific aspects of the game. However, unlike Call of Duty, Battlefield Studios will continue to support other EA franchises.
Playtest Limitations
Similar to EA's Skate playtests, Battlefield Labs participants will be bound by a strict NDA, preventing them from sharing gameplay details publicly.